H&M Employee Relations

H&M is a Swedish-owned global fashion retail chain selling women’s, men’s, and children’s clothing and accessories. It is one the three biggest fashion retailers in the world, along with Gap and Zara. H&M is known for using celebrities in its marketing, and even sponsors show jumping horse riders in Sweden. In social democratic Sweden, a large majority of workers are unionized, about 71%.  Ninety percent of Swedish workers are protected by collective agreements governing their sector.  Most retail workers are protected by collective agreements and/or represented by one of two unions, Handels or Unionen, including H&M workers. The comapany proclaims that 63% of its workers are covered by collective agreements.